Four Kinds of Video Your Business Needs


There are many different types of video you can create for your business. You can solve problems, introduce your new products or show off the culture you have developed in your business. In this article we will be looking at the broad types of video that nearly every business can use to improve their online marketing. Explainer videos are perfect for building content on your blog or website, or even acting as a brief tutorial if your product is simple enough. If you find that your customers have a recurring question about your business or products, why not make an explainer video to save you the hassle? You’ll know that an explainer video is successful when your support staff are less stressed from not answering the same questions again and again.

Product videos

Do you provide a service or sell a product that is difficult to explain in a succinct manner? Or maybe you’ve had some success with putting product videos on your website to entice visitors to learn more, hook them in and convert that into a sale.

Product videos show the benefits and special features of your product and they will often show a quick example of how it works, all while engaging the audience and keeping them on your site. Product videos are beneficial for customers who are perhaps considering buying from you, but they need to feel confident they’re choosing the right product.

Internal training videos

Every business has a training process, and of course every business has a unique way of doing things that can be a big adjustment for new staff. Even staff that have been with the company a long time can often need a refresher or a reminder about best practice. This is where the magic of training videos come in to play.  Here’s where video’s special powers come into play.

By creating an internal training video, you can lead your employees through a step by step process in the company’s operations, you can save time and make sure that it’s 100% best practise and all your employees are on the same page. Training videos also have the advantage of being more memorable than a pamphlet or slideshow, and diagrams simply can’t compete with a video of the real thing.

Testimonials

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Positive word of mouth is one of the key aspects to building your business. Positive encounters with your customers will lead to satisfied customers, which may lead to them giving you a recommendation. Facebook reviews, Google reviews, they all contribute to your company’s image. By creating a testimonial with real, satisfied customers or clients can give you an advantage over your competitors. Hearing about a real experience from a client or customer is much more valuable than a simple online review. If a customer is willing to put their name and face to your product to vouch for it, you have a powerful tool for your marketing.

Business Explainer Videos

explainer

Explainer videos are videos that show your viewers how to solve a problem. It could be a problem that your product solves or it could be a video about the service your company provides.

That problem could be something your product solves, or it could be a service you provide that saves time and money. Whatever it is, by the end of the video, your audience should fully understand your product or service and be able to take action based on what they’ve seen. When an audience understands you well, you build a rapport with them and they are more likely to enlist you to solve their problems.

 

If you’re looking to create a corporate video for your business, get in touch with us at Dream Engine today. 

Corporate Video for Social Media


If you aren’t using social media video to promote your brand, you are missing out on one of the biggest marketing opportunities at your disposal. It’s an invaluable resource that’s easy to get started with, and most importantly, it can expose your brand to an enormous worldwide audience. When it comes to using video in social media, it’s smart to uniquely tailor your videos to make the most of the strengths and weaknesses of each medium, Here are a few things you should know before you dive in.

Facebook

Facebook had humble beginnings as simple site for Harvard students to a global media superpower. Facebook has slowly introduced more video into news feeds, but the nature of the newsfeed means that you have about 5 seconds to reel in a viewer before they scroll down to something else. Videos will now autoplay with the sound off, so you need a striking opening image or descriptive title that gets across what the video is about. Remember, you have only a couple of seconds to grab someone as its all too easy to keep on scrolling if the video hasn’t grabbed the viewer’s attention.

First you must consider that Facebook videos, by default play on mute, the user has to actively unmute it. So videos that have bold titles, subtitles will perform better on Facebook. As with YouTube, you need to select an appropriate custom thumbnail that will give the viewer a fair idea of why the video is about.

So the key adjustments to make to your video for the Facebook audience is to make sure you can still get your point across without sound, use large, easily readable captions (or at least make captions available) and most importantly keep it brief!

YouTube

         social media

YouTube is the biggest video sharing site in the internet, with an estimated 300 hours of video content being uploaded every minute. Every minute! There are “channels” on YouTube with over 50 million subscribers, and regular viewing audiences that would be the envy of many major TV networks.

To take full advantage of this massive viewer base, you need to know the best ways to maximise your reach. The first thing to understand is that if a viewer isn’t interested in the first few seconds of a video, they won’t bother watching the rest. So you need to start off with the hook of your video right away. YouTube should be where you house the most comprehensive version of your video, as that’s what people are there for, after all it’s solely for sharing videos.

This doesn’t just mean the first few seconds of your video however, this extends to everything from thumbnails, the description beneath the video, metadata and playlists all have to be managed and tailored to fit your business. If the viewer likes the first video they see from you, and you haven’t set up a playlist to AutoPlay another video from you, you have just lost a viewer. So make the most of Youtube’s features to make sure your video is getting the views it deserves. And YouTube comes with a handy closed captioning feature that you can input your script or transcript into and it will produce a .srt file that can be used elsewhere. It even has an auto-transcribe feature that uses intelligent tools to make a subtitle track automatically. But be sure to read through it first, it isn’t quite perfect just yet.

Instagram

Instagram began its life as a pure photo sharing app with vintage filters for smartphones but has now become a social media platform in and of itself. A few years ago, Instaram expanded into short videos. As with its parent company Facebook, Instagram videos will Autoplay as the user scrolls down, giving you just brief second to capture their attention. Instagram originally had a 15 second limit to it’s video length, but this was recently extended to 60 seconds. However, we would recommend staying closer to the original 15 second limit as shorter is usually better at keeping eyeballs on your video, especially as Instagram is very visually focused. Instagram is a smartphone app, so when cutting an Instagram version of your video, make sure that text is large enough to read on a small screen and close-ups will work better if you are filming a presenter. You should also lead with the most striking images first to grab attention.

Twitter

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Twitter can itself play videos natively, but often it relies on links to YouTube or other more full-time video hosting services. As with Facebook and Instagram, Twitter will also autoplay videos but remember they will be muted by default. Large, easily readable text is again a key to getting attention, as is having an option to have a video in a vertical orientation, as the majority of twitter users will be on a smartphone. Twitter videos can be up to 140 seconds long, although as is the case with all social media videos, the more concise the better.

Social Media Customisation

When planning a social media campaign with video, it is really worth making several versions uniquely tailored to each social media platform’s strengths and weaknesses, and being aware of the limitations. You’ll need to take this into account when you’re planning the video so you have the right content to edit unique versions of the one video. Each have their own demographics as well, so the content might be tweaked slightly for each different video.

If you are looking to improve your video skills for social media, get in touch with us today.

Drones For Corporate Video


Drones have opened up a whole new dimension in the video production industry. Whereas previously you would have had to fork out big money for a helicopter ride, now with a bit of training you can get dramatic aerial footage with two feet planted firmly on the ground. Drones, also known as quadcopters, can be a hugely valuable tool in your video production arsenal, from corporate work to documentary and narrative. They add a really dramatic and unique element to videos and they are the best tool to use to show scope and scale from above.

Establish Yourself

Most corporate videos will contain an establishing shot to give the viewer a sense of place and time. This could be a sweeping shot into your corporate headquarters, a convention centre, over an outdoor event, there are dozens of possibilities. Establishing shots are crucial for setting the tone and atmosphere of the video, and with a drone you can show an impressive aerial view of the space with very minimal set-up time required.

Make Everything Cinematic

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The use of drones extends far further than just establishing shots. Drones have the remarkable ability to add a cinematic, epic, high-production value look to any video (if done properly). Drones work especially well when filming events or videos with a lot of movement lot of movement, and some higher-end drones will allow you to track a subject with a GPS, which can be brilliant for sports and outdoor events, and they are commonly used by extreme sportspeople to capture their movements. Drones can also create many opportunities for memorable “wow” moments in videos. Slowly lowering down from the sky to reveal your new headquarters, or soaring up to show a beautiful cityscape can really add a unique perspective to your video.

Drone On and On

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The best part about including drones in your video is that drones are a new tool that has a huge amount of potential for creative uses. Many video production tools are quite fixed in what they are capable of, but drones can open up approaches and angles that would have been completely unattainable before. Want to follow someone through a crowd from above for an event video? You can do that. Want to show off the size of an event? You can do that. You can even set drones up to become something like a floating tripod, so they  hover for a shot, then you can zoom away and quickly set up another shot.

Stand Out From The Crowd

Drones can really set your corporate video apart from the pack, and that is their relative rarity in the corporate video space. Although they are rapidly becoming an essential part of any good video producer’s toolkit, they are still quite rare to find in many production companies, or they are only hired when requested on rare occasions. By using professionally shot drone footage in your video you can stand out from the pack a bit, and add a lot of production value.

If you are looking to add some high production value to your corporate video with drones, get in touch with us here at Dream Engine.

How to Avoid Video Marketing Mistakes


YouTube alone contains upwards of 819,417,600 hours of video footage. 300 hours more are uploaded every minute!

This is why making your video unique and interesting is so important for a successful video marketing campaign.

Working in the video production industry puts us in a position where we see a lot of different work. We do this for inspiration, to keep on top of trends and see other peoples approach to video marketing. But doing this means we see a lot of mistakes and the worst part is that they’re easy to avoid.

In this post I’ve put together the most common mistakes that I see so that you can avoid making them!

Nobody is watching the video

As simple as it may sound, the number one problem I see is videos that aren’t being watched. So what are video creators doing wrong? The main issue occurs after the video has been made. Parking your video on Youtube or Vimeo and then walking away isn’t enough, the video will get lost in the sea of content. People won’t necessarily come looking for you and if they do, how will they find it amongst the millions of other videos already on internet? You need a strategy to get it in front of them. A strategy might involve paying to have your video promoted but there are also many things you can do that won’t cost you money. For some tips on improving your video SEO take a look at this post . The bottom line is that being active in getting your video in front of people is the only way to ensure it’s being seen.

It doesn’t engage

The internet is full of distractions and your video is competing against all of them. The best way to rise above the competition is to make something engaging. This is easier said than done but there’s a simple rule that will give you a head start: ‘show, don’t tell’. Boiled down, this means that you should give your audience something and you certainly shouldn’t patronise them. Show them a feeling, a result or a concept and let them work out the message themselves. Take the ‘1984’ Super Bowl commercial from Apple as an example. At no point does it explicitly tell the viewer to buy or do anything. It gets it’s point across by showing a pretty blatant but impactful message: ’think differently’. I’m not saying your video needs Ridley Scott directing – but think about how you can show people instead of telling them and you’ll be rewarded with more views.

Apple Video marketing

It doesn’t tell a story

Just like showing your audience instead of telling them, using a story to get your message across will help make engaging content. This is because a story creates intrigue by presenting a problem or a question that we curious human beings want an answer to. An easy and effective way to tell a story is to create a corporate documentary. We’ve written a more in depth post about these here.

The writing is bad

Thinking about your target audience before you put pen to paper will help ensure that your content is relevant and valuable. With so many sources of information at their fingertips, viewers will only stick by you if you’re giving them what they want. Its tempting to write something for a wider audience in order to reach more people, and this brings me to the next point:

It isn’t focused enough

The issue here is simple, you can’t properly target your audience when you try to cover everything. If your information or your message is too broad then it becomes less and less valuable. Worse still, the video tends to get longer and longer to accommodate all the information. Seeing a clip that requires a significant investment of time (usually longer than 5 minutes) is an easy way to lose viewers.

No call to action

If your goal is to make people do something then make that clear. Without doing this you could be defeating the purpose of the project. It could be anything from asking viewers to ‘like’ your video if they enjoyed watching it to providing their email address or directing them to your website. The goal is simply making sure you get something out of what you’ve created and it’s fine to be direct about it too.

If you want to create an effective video marketing campaign then contact Dream Engine today.

How to Make Your Corporate Video More Exciting


Hearing “corporate video” may not be the most exciting thing you hear all day, but there are many ways to inject excitement and some fun into your corporate videos.

Question Yourself

Before any shooting takes place, sit down and ask yourself what you want to get out of this video. Ask yourself who is watching, and why are they watching? What do they want, and what is the easiest way to provide that?

Once you have answered these questions you can put pen to paper and start writing your corporate video.

Start With A Structure

Structure isn’t just something used in feature films, it can be used to great effect in corporate videos as well. Narrative gives the audience a sense of flow to the video and gives some clarity as you move between your points.

It also can make it easier for you to write your video, as you can give a brief introduction that covers the main points of your video, go into further detail, summarise and give the viewer a call to action, like a link to your website’s product or contact page.

Who will be the star?

Casting the right talent in your videos can go a long way to making your video and engaging and professional looking. Consider casting a professional presenter if possible, or otherwise use your most charismatic employees or people that are comfortable in front of a camera. Presenting is a lot more difficult than the professionals make it look, so make sure you allocate extra time if working with non-professionals.

And here is the result. This is straight from in-camera – no grading whatsoever.

Corporate Doesn’t Mean Dull

Sometimes a sitting, “talking heads” interview is your best bet when covering serious topics that you also want your audience to take seriously. But if you’re doing a less serious video, have some fun with it! Move the camera, with a slider, a stabiliser like the DJI Ronin or even handheld (make sure it’s an appropriate video for handheld, this technique can look amateurish if not done well). You can also add a little spice to an otherwise plain interview by shooting with 2 cameras, this allows you to edit out sections with greater ease, improving your video’s pacing.

 

Spice it Up

Once your video is shot, you can add some polish to the finished product by adding titles, graphics and lower thirds (Names and job titles beneath the video subjects). Titles and graphics in your company’s colours and style can really take your video up a notch in production values. You can also weave in some graphics to introduce different sections of the video which can also add structure to the video.

Edit, Edit, Edit

The hardest and most time consuming part of the film-making process is editing. It can be very difficult to “kill your darlings” and cut something you love. But if it slows the video down or doesn’t serve a purpose, it needs to go. Keeping your video short and fast paced goes a long way to keeping your corporate video exciting and entertaining.