Optimising Videos for Mobile


From Copy to Short Videos

Several years ago, scrolling through long copy and huge blog posts was the norm. As you would have noticed, if something looks like too much of a time investment, people will stop paying attention and move on to something more immediately satisfying. It’s sad but true, so you should be keeping your videos short and to the point. Even two minutes can be too long, especially for a social media video on mobile, where 30 seconds is the new norm. To keep them listening, you have to keep up with their attention span, so keep your videos fast, to the point and get out.

Mobile Devices are the new TV

Over half of your business website traffic comes from mobile devices. People spend more of their time in 2018 looking at their smartphone, than they do watching TV. Whether it’s tablet’s or smartphones, people aren’t looking at content the same way they used to. Of course you should already be aware of the rise of mobile viewerships over the past few years. If this is news to you, it might be too late. However, video for mobile has been a little slower on the uptake, and there are still some things you can do to make the best out of mobile video.

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The Call to Action

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In this era of fast paced marketing, you have two things to include. The video and the call to action. The call to action is the thing that will direct your audience to their next step, and that can be getting them to your purchase page, getting them interested or to buy your products. On web hosting site Wistia, you can embed a link that will display at the end of the video so your video does all the work for you. Failing that, you can post a call to action in the description, something like “To find more about our products, click here,” and have the link take the viewer to your product page.

Customise for Mobile

Stop this dreaded screen from happening

There’s nothing worse than buffering, is there? Those endless seconds wasted. If you have a clunky website, or embedded videos that won’t load, you’ve lost potential customers. As we’ve mentioned previously, attention spans are short and there’s nothing more frustrating than a slow loading video, or glitchy web design. Your web designers should obviously be ensuring that the content plays on mobile, but not only that, everything should be optimised for mobile to ensure that there is nothing to cause a pain point for your viewers. A site like Wistia or Vimeo should take care of most issues with unresponsive videos, but it’s still worth checking on both Apple and android devices and tablets.

Be Big and Bold

When it comes to text and images in mobile videos, bigger is better. The smaller screens are getting higher in resolution, but it’s still difficult to show off any small details on a 5 inch screen. So the common trend in social media videos is to display large text over the video with the key messages of the video, or at the very least, easily readable subtitles. This is due to most mobile videos being watched with the sound off. Don’t overdo it as too much text can be overwhelming and difficult to read, your goal should be to have the same message understood with the sound on or off.

Your mobile audience is growing and growing rapidly. If you are looking to create more mobile-friendly videos, get in touch with us today. 

Four Kinds of Video Your Business Needs


There are many different types of video you can create for your business. You can solve problems, introduce your new products or show off the culture you have developed in your business. In this article we will be looking at the broad types of video that nearly every business can use to improve their online marketing. Explainer videos are perfect for building content on your blog or website, or even acting as a brief tutorial if your product is simple enough. If you find that your customers have a recurring question about your business or products, why not make an explainer video to save you the hassle? You’ll know that an explainer video is successful when your support staff are less stressed from not answering the same questions again and again.

Product videos

Do you provide a service or sell a product that is difficult to explain in a succinct manner? Or maybe you’ve had some success with putting product videos on your website to entice visitors to learn more, hook them in and convert that into a sale.

Product videos show the benefits and special features of your product and they will often show a quick example of how it works, all while engaging the audience and keeping them on your site. Product videos are beneficial for customers who are perhaps considering buying from you, but they need to feel confident they’re choosing the right product.

Internal training videos

Every business has a training process, and of course every business has a unique way of doing things that can be a big adjustment for new staff. Even staff that have been with the company a long time can often need a refresher or a reminder about best practice. This is where the magic of training videos come in to play.  Here’s where video’s special powers come into play.

By creating an internal training video, you can lead your employees through a step by step process in the company’s operations, you can save time and make sure that it’s 100% best practise and all your employees are on the same page. Training videos also have the advantage of being more memorable than a pamphlet or slideshow, and diagrams simply can’t compete with a video of the real thing.

Testimonials

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Positive word of mouth is one of the key aspects to building your business. Positive encounters with your customers will lead to satisfied customers, which may lead to them giving you a recommendation. Facebook reviews, Google reviews, they all contribute to your company’s image. By creating a testimonial with real, satisfied customers or clients can give you an advantage over your competitors. Hearing about a real experience from a client or customer is much more valuable than a simple online review. If a customer is willing to put their name and face to your product to vouch for it, you have a powerful tool for your marketing.

Business Explainer Videos

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Explainer videos are videos that show your viewers how to solve a problem. It could be a problem that your product solves or it could be a video about the service your company provides.

That problem could be something your product solves, or it could be a service you provide that saves time and money. Whatever it is, by the end of the video, your audience should fully understand your product or service and be able to take action based on what they’ve seen. When an audience understands you well, you build a rapport with them and they are more likely to enlist you to solve their problems.

 

If you’re looking to create a corporate video for your business, get in touch with us today.