Optimising Videos for Mobile


From Copy to Short Videos

Several years ago, scrolling through long copy and huge blog posts was the norm. As you would have noticed, if something looks like too much of a time investment, people will stop paying attention and move on to something more immediately satisfying. It’s sad but true, so you should be keeping your videos short and to the point. Even two minutes can be too long, especially for a social media video on mobile, where 30 seconds is the new norm. To keep them listening, you have to keep up with their attention span, so keep your videos fast, to the point and get out. Read more!

Four Kinds of Video Your Business Needs


There are many different types of video you can create for your business. You can solve problems, introduce your new products or show off the culture you have developed in your business. In this article we will be looking at the broad types of video that nearly every business can use to improve their online marketing. Explainer videos are perfect for building content on your blog or website, or even acting as a brief tutorial if your product is simple enough. If you find that your customers have a recurring question about your business or products, why not make an explainer video to save you the hassle? You’ll know that an explainer video is successful when your support staff are less stressed from not answering the same questions again and again. Read more!