Drones For Corporate Video


Drones have opened up a whole new dimension in the video production industry. Whereas previously you would have had to fork out big money for a helicopter ride, now with a bit of training you can get dramatic aerial footage with two feet planted firmly on the ground. Drones, also known as quadcopters, can be a hugely valuable tool in your video production arsenal, from corporate work to documentary and narrative. They add a really dramatic and unique element to videos and they are the best tool to use to show scope and scale from above.

Establish Yourself

Most corporate videos will contain an establishing shot to give the viewer a sense of place and time. This could be a sweeping shot into your corporate headquarters, a convention centre, over an outdoor event, there are dozens of possibilities. Establishing shots are crucial for setting the tone and atmosphere of the video, and with a drone you can show an impressive aerial view of the space with very minimal set-up time required.

Make Everything Cinematic

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The use of drones extends far further than just establishing shots. Drones have the remarkable ability to add a cinematic, epic, high-production value look to any video (if done properly). Drones work especially well when filming events or videos with a lot of movement lot of movement, and some higher-end drones will allow you to track a subject with a GPS, which can be brilliant for sports and outdoor events, and they are commonly used by extreme sportspeople to capture their movements. Drones can also create many opportunities for memorable “wow” moments in videos. Slowly lowering down from the sky to reveal your new headquarters, or soaring up to show a beautiful cityscape can really add a unique perspective to your video.

Drone On and On

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The best part about including drones in your video is that drones are a new tool that has a huge amount of potential for creative uses. Many video production tools are quite fixed in what they are capable of, but drones can open up approaches and angles that would have been completely unattainable before. Want to follow someone through a crowd from above for an event video? You can do that. Want to show off the size of an event? You can do that. You can even set drones up to become something like a floating tripod, so they  hover for a shot, then you can zoom away and quickly set up another shot.

Stand Out From The Crowd

Drones can really set your corporate video apart from the pack, and that is their relative rarity in the corporate video space. Although they are rapidly becoming an essential part of any good video producer’s toolkit, they are still quite rare to find in many production companies, or they are only hired when requested on rare occasions. By using professionally shot drone footage in your video you can stand out from the pack a bit, and add a lot of production value.

If you are looking to add some high production value to your corporate video with drones, get in touch with us here at Dream Engine.

How to Make Your Corporate Video More Exciting


Hearing “corporate video” may not be the most exciting thing you hear all day, but there are many ways to inject excitement and some fun into your corporate videos.

Question Yourself

Before any shooting takes place, sit down and ask yourself what you want to get out of this video. Ask yourself who is watching, and why are they watching? What do they want, and what is the easiest way to provide that?

Once you have answered these questions you can put pen to paper and start writing your corporate video.

Start With A Structure

Structure isn’t just something used in feature films, it can be used to great effect in corporate videos as well. Narrative gives the audience a sense of flow to the video and gives some clarity as you move between your points.

It also can make it easier for you to write your video, as you can give a brief introduction that covers the main points of your video, go into further detail, summarise and give the viewer a call to action, like a link to your website’s product or contact page.

Who will be the star?

Casting the right talent in your videos can go a long way to making your video and engaging and professional looking. Consider casting a professional presenter if possible, or otherwise use your most charismatic employees or people that are comfortable in front of a camera. Presenting is a lot more difficult than the professionals make it look, so make sure you allocate extra time if working with non-professionals.

And here is the result. This is straight from in-camera – no grading whatsoever.

Corporate Doesn’t Mean Dull

Sometimes a sitting, “talking heads” interview is your best bet when covering serious topics that you also want your audience to take seriously. But if you’re doing a less serious video, have some fun with it! Move the camera, with a slider, a stabiliser like the DJI Ronin or even handheld (make sure it’s an appropriate video for handheld, this technique can look amateurish if not done well). You can also add a little spice to an otherwise plain interview by shooting with 2 cameras, this allows you to edit out sections with greater ease, improving your video’s pacing.

 

Spice it Up

Once your video is shot, you can add some polish to the finished product by adding titles, graphics and lower thirds (Names and job titles beneath the video subjects). Titles and graphics in your company’s colours and style can really take your video up a notch in production values. You can also weave in some graphics to introduce different sections of the video which can also add structure to the video.

Edit, Edit, Edit

The hardest and most time consuming part of the film-making process is editing. It can be very difficult to “kill your darlings” and cut something you love. But if it slows the video down or doesn’t serve a purpose, it needs to go. Keeping your video short and fast paced goes a long way to keeping your corporate video exciting and entertaining.