Drones For Corporate Video
Drones have opened up a whole new dimension in the video production industry. Whereas previously you would have had to fork out big money for a helicopter ride, now with a bit of training you can get dramatic aerial footage with two feet planted firmly on the ground. Drones, also known as quadcopters, can be a hugely valuable tool in your video production arsenal, from corporate work to documentary and narrative. They add a really dramatic and unique element to videos and they are the best tool to use to show scope and scale from above.
Most corporate videos will contain an establishing shot to give the viewer a sense of place and time. This could be a sweeping shot into your corporate headquarters, a convention centre, over an outdoor event, there are dozens of possibilities. Establishing shots are crucial for setting the tone and atmosphere of the video, and with a drone you can show an impressive aerial view of the space with very minimal set-up time required.
Make Everything Cinematic
The use of drones extends far further than just establishing shots. Drones have the remarkable ability to add a cinematic, epic, high-production value look to any video (if done properly). Drones work especially well when filming events or videos with a lot of movement lot of movement, and some higher-end drones will allow you to track a subject with a GPS, which can be brilliant for sports and outdoor events, and they are commonly used by extreme sportspeople to capture their movements. Drones can also create many opportunities for memorable “wow” moments in videos. Slowly lowering down from the sky to reveal your new headquarters, or soaring up to show a beautiful cityscape can really add a unique perspective to your video.
Drone On and On
The best part about including drones in your video is that drones are a new tool that has a huge amount of potential for creative uses. Many video production tools are quite fixed in what they are capable of, but drones can open up approaches and angles that would have been completely unattainable before. Want to follow someone through a crowd from above for an event video? You can do that. Want to show off the size of an event? You can do that. You can even set drones up to become something like a floating tripod, so they hover for a shot, then you can zoom away and quickly set up another shot.
Stand Out From The Crowd
Drones can really set your corporate video apart from the pack, and that is their relative rarity in the corporate video space. Although they are rapidly becoming an essential part of any good video producer’s toolkit, they are still quite rare to find in many production companies, or they are only hired when requested on rare occasions. By using professionally shot drone footage in your video you can stand out from the pack a bit, and add a lot of production value.
If you are looking to add some high production value to your corporate video with drones, get in touch with us.