Optimising Videos for Mobile


From Copy to Short Videos

Several years ago, scrolling through long copy and huge blog posts was the norm. As you would have noticed, if something looks like too much of a time investment, people will stop paying attention and move on to something more immediately satisfying. It’s sad but true, so you should be keeping your videos short and to the point. Even two minutes can be too long, especially for a social media video on mobile, where 30 seconds is the new norm. To keep them listening, you have to keep up with their attention span, so keep your videos fast, to the point and get out. Read more!

How to Improve Your Corporate Videos


The experienced team at Dream Engine have put together some corporate video tips for those looking to delve into the world of corporate video.

Concept Creation

By refining your ideas early in the process, you can avoid a lot of headaches later on. One key tip that we have learnt through experience is that by focusing your video on one main goal. The goal is up to you, but the lesson here is to not scatter your focus trying to make an “all-purpose” video. Read more!

Choosing the right size camera crew


There is a lot of planning and preparation involved when it comes to creating a video. When you are planning, you must consider what size crew you will need to get the best results possible for your project. This post will walk you through the process that goes into choosing what size production crew you will need. Read more!

Camera Review: Sony PMW-FS5


With 4K internal recording, up to 240fps at 2K resolution and a brilliant electronic ND filter, the Sony FS5 fits a lot of high-end features into a very small camera. We recently got our hands on a Sony FS5, a camera that is fast becoming a standard for video production. Read more!

Four Kinds of Video Your Business Needs


There are many different types of video you can create for your business. You can solve problems, introduce your new products or show off the culture you have developed in your business. In this article we will be looking at the broad types of video that nearly every business can use to improve their online marketing. Explainer videos are perfect for building content on your blog or website, or even acting as a brief tutorial if your product is simple enough. If you find that your customers have a recurring question about your business or products, why not make an explainer video to save you the hassle? You’ll know that an explainer video is successful when your support staff are less stressed from not answering the same questions again and again. Read more!

The Branding Videos You Need to Have on Your Website


Back in the day, video branding mostly meant a commercial, or maybe a recruitment video. Maybe it played before a movie at the local cinema. With the internet involved in almost every aspect of our lives now, the game has changed. Small startups and companies that might not have the budget for a big advertising campaign can still create video content to market themselves and can distribute it globally to a potentially massive audience, all pretty much instantaneously, it’s a remarkable step forward in technology. Video marketing doesn’t have to be bound by the strict rules and guidelines of TV anymore, so you are free to get creative with the videos you create. By the end of this year, it is expected that nearly 3 quarters of all internet traffic will be video, so don’t let your business fall behind.  Here are a few solid foundations for your online video presence. Read more!

Making Corporate Videos People Want to Watch


Corporate videos might conjure images of cheesy old VHS training videos, but the times have changed, and corporate videos can be something much more engaging and entertaining than in days gone by. Read more!

Choosing the Right Production Company For you


Video is one of the best ways to show off you business to the world and really get to the heart of what makes your business tick. Whether you want to utilise video as a way to promote your products, communicate with staff or tell your company’s story, you will need to enlist the skills of professionals. Here are a few things you should establish before you set out on a video production for your business. Read more!

Melbourne Cameraman: La Trobe University


Websedge is a Washington based media company that creates videos for international conferences. In the past they’ve sent us on assignments to film intelligent traffic systems for Siemens, beachside windsurfers for a Melbourne Council and high tech laboratories at Monash University. Read more!

Corporate Video for Social Media


If you aren’t using social media video to promote your brand, you are missing out on one of the biggest marketing opportunities at your disposal. It’s an invaluable resource that’s easy to get started with, and most importantly, it can expose your brand to an enormous worldwide audience. When it comes to using video in social media, it’s smart to uniquely tailor your videos to make the most of the strengths and weaknesses of each medium, Here are a few things you should know before you dive in. Read more!