Corporate videos might conjure images of cheesy old VHS training videos, but the times have changed, and corporate videos can be something much more engaging and entertaining than in days gone by. Read more!
Video is one of the best ways to show off you business to the world and really get to the heart of what makes your business tick. Whether you want to utilise video as a way to promote your products, communicate with staff or tell your company’s story, you will need to enlist the skills of professionals. Here are a few things you should establish before you set out on a video production for your business. Read more!
Websedge is a Washington based media company that creates videos for international conferences. In the past they’ve sent us on assignments to film intelligent traffic systems for Siemens, beachside windsurfers for a Melbourne Council and high tech laboratories at Monash University. Read more!
If you aren’t using social media video to promote your brand, you are missing out on one of the biggest marketing opportunities at your disposal. It’s an invaluable resource that’s easy to get started with, and most importantly, it can expose your brand to an enormous worldwide audience. When it comes to using video in social media, it’s smart to uniquely tailor your videos to make the most of the strengths and weaknesses of each medium, Here are a few things you should know before you dive in. Read more!
Drones have opened up a whole new dimension in the video production industry. Whereas previously you would have had to fork out big money for a helicopter ride, now with a bit of training you can get dramatic aerial footage with two feet planted firmly on the ground. Drones, also known as quadcopters, can be a hugely valuable tool in your video production arsenal, from corporate work to documentary and narrative. They add a really dramatic and unique element to videos and they are the best tool to use to show scope and scale from above. Read more!
YouTube alone contains upwards of 819,417,600 hours of video footage. 300 hours more are uploaded every minute!
This is why making your video unique and interesting is so important for a successful video marketing campaign. Read more!
Hearing “corporate video” may not be the most exciting thing you hear all day, but there are many ways to inject excitement and some fun into your corporate videos. Read more!
Thorough planning is key to a high quality event video. There are no second chances when it comes to live events, if you miss it you miss it, you can’t ask for a second take. Being thoroughly prepared can also make for a much more enjoyable and relaxed atmosphere if you know what’s about to happen. Charged batteries, cameras and sound recording devices set-up and tested, a location scout to check out the venue all go a long way to ensuring you’ll capture everything without any hiccups. Read more!
Shooting with a green screen is a great way to make videos. If you pull it off, then you can create fantastic looking content thats flexible and takes minimal effort to put together. But if you make mistakes then it can look cheap, it’ll take a long time to edit and your audience may not take you seriously.
In 2014, Sony announced their new a7S product: a full-frame, mirrorless camera that supports high-definition video recording. We purchased one as soon as it was released, and with a year of use under our belt, we thought we’d sum up how the a7S has helped our freelance cameramen capture some truly beautiful video content.