Back in the day, video branding mostly meant a commercial, or maybe a recruitment video. Maybe it played before a movie at the local cinema. With the internet involved in almost every aspect of our lives now, the game has changed. Small startups and companies that might not have the budget for a big advertising campaign can still create video content to market themselves and can distribute it globally to a potentially massive audience, all pretty much instantaneously, it’s a remarkable step forward in technology. Video marketing doesn’t have to be bound by the strict rules and guidelines of TV anymore, so you are free to get creative with the videos you create. By the end of this year, it is expected that nearly 3 quarters of all internet traffic will be video, so don’t let your business fall behind. Here are a few solid foundations for your online video presence. Read more!
Video is one of the best ways to show off you business to the world and really get to the heart of what makes your business tick. Whether you want to utilise video as a way to promote your products, communicate with staff or tell your company’s story, you will need to enlist the skills of professionals. Here are a few things you should establish before you set out on a video production for your business. Read more!