If you aren’t using social media video to promote your brand, you are missing out on one of the biggest marketing opportunities at your disposal. It’s an invaluable resource that’s easy to get started with, and most importantly, it can expose your brand to an enormous worldwide audience. When it comes to using video in social media, it’s smart to uniquely tailor your videos to make the most of the strengths and weaknesses of each medium, Here are a few things you should know before you dive in. Read more!
Drones have opened up a whole new dimension in the video production industry. Whereas previously you would have had to fork out big money for a helicopter ride, now with a bit of training you can get dramatic aerial footage with two feet planted firmly on the ground. Drones, also known as quadcopters, can be a hugely valuable tool in your video production arsenal, from corporate work to documentary and narrative. They add a really dramatic and unique element to videos and they are the best tool to use to show scope and scale from above. Read more!