Back on the road and this time shooting at The University of Sydney. Our assignment was capturing a series of interviews and some b-roll to showcase a new coding collaboration platform that has been introduced at the university. As we learned, coding has become a huge part of university research and learning. Having a state of the art system that allows it to be stored and shared is crucial for the university. Read more!
The technology in professional video cameras have come a long way since the days of the days of tape . Our trusty Sony PMW-FS5 is capable of shooting 240 frames per second at 2K resolution when paired with an external recorder, something that 10 years ago would be unimaginable in anything but the most high-end cinema cameras. It can open up a whole range of possibilities when it comes to shooting stunning product shots, or capturing the smallest details in dramatic slow motion. We’ve compiled a few tips for shooting beautiful slow motion. Read more!
There are many different types of video you can create for your business. You can solve problems, introduce your new products or show off the culture you have developed in your business. In this article we will be looking at the broad types of video that nearly every business can use to improve their online marketing. Explainer videos are perfect for building content on your blog or website, or even acting as a brief tutorial if your product is simple enough. If you find that your customers have a recurring question about your business or products, why not make an explainer video to save you the hassle? You’ll know that an explainer video is successful when your support staff are less stressed from not answering the same questions again and again. Read more!
Our latest assignment was for Washington based media company Websedge. We’ve done a few jobs for Websedge before and as usual, we were to be conducting interviews and shooting b-roll. This piece would eventually end up as an international conference video. Read more!
Back in the day, video branding mostly meant a commercial, or maybe a recruitment video. Maybe it played before a movie at the local cinema. With the internet involved in almost every aspect of our lives now, the game has changed. Small startups and companies that might not have the budget for a big advertising campaign can still create video content to market themselves and can distribute it globally to a potentially massive audience, all pretty much instantaneously, it’s a remarkable step forward in technology. Video marketing doesn’t have to be bound by the strict rules and guidelines of TV anymore, so you are free to get creative with the videos you create. By the end of this year, it is expected that nearly 3 quarters of all internet traffic will be video, so don’t let your business fall behind. Here are a few solid foundations for your online video presence. Read more!
Video is one of the best ways to show off you business to the world and really get to the heart of what makes your business tick. Whether you want to utilise video as a way to promote your products, communicate with staff or tell your company’s story, you will need to enlist the skills of professionals. Here are a few things you should establish before you set out on a video production for your business. Read more!
Websedge is a Washington based media company that creates videos for international conferences. In the past they’ve sent us on assignments to film intelligent traffic systems for Siemens, beachside windsurfers for a Melbourne Council and high tech laboratories at Monash University. Read more!
If you aren’t using social media video to promote your brand, you are missing out on one of the biggest marketing opportunities at your disposal. It’s an invaluable resource that’s easy to get started with, and most importantly, it can expose your brand to an enormous worldwide audience. When it comes to using video in social media, it’s smart to uniquely tailor your videos to make the most of the strengths and weaknesses of each medium, Here are a few things you should know before you dive in. Read more!